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What Are The New Niches In Direct Response Marketing?
What Are The New Niches In Direct Response Marketing? This session discussion is about the new ... Niches In Direct Response Marketing? This session discussion is about the new niches in direct response ...- Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Insurance Applications of Modern Marketing Tools
focus groups, simulations o Test marketing -- direct-response insurance o Consumer advertising o Target ... identifying consumer needs, market surveys, and direct response research and testing, which will include ...- Authors: M Nasim Ali, Timothy J Herr, William M Ring, Kenneth E Frantz, Frank R King
- Date: Apr 1987
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance